As one of the remembrance of the late Steve Jobs’ 59th
birthday, Tim Cook cited ‘Details matter, it’s worth waiting to get it right.’ in
his Twitter account. Of course, that statement also has a double meaning to get
back to those who criticize Apple under his regime hasn’t release any new blockbuster
products since iPad in 2010 which Steve Jobs was still running Apple.
I think this statement actually is more meaningful than the
other one ‘Stay hungry, stay foolish’ when I read the story of the Galaxy S5
that Samsung released yesterday. That phone, along with the Gear 2, Gear Neo,
and Gear Fit, seems to me as ‘half-baked’ products that if they were made by
Apple under that statement of ‘Details matter, it’s worth waiting to get it
right’, they just won’t be released! That’s it!
It’s not like that those products are bad, leveraging what
works before, i.e. S3, is understood. However, the fact is that they can do
better! I think the new S5 as the
flagship phone for Samsung is not even on par with iPhone 5S, let along Apple
will have its iPhone 6 coming out in about 7 months. The only better thing
about S5 is the dust and water resistant capability that I would like to see
Apple to adopt in its future products. Other than that, most other features are
more like grimmicks to me. I would not say Apple’s products never have
grimmicks, but they are usually tagged with a killer feature and I don’t see S5
has any killer feature. I would suggest people who look down on Apple now should
go to buy its stock. Since the biggest criticism of iPhone is its screen size
and iPhone 6 will certainly address that, given the lackluster S5 in comparison
to iPhone 5S, iPhone 6 will more likely to triumph over Samsung and taking back
some market share from Samsung. On top of the higher margin of iPhone among
most smartphones, and Apple’s recent purchase of its own stocks in the market,
Apple shareholders should have a happy 2015 1Q. That’s my prediction for now.
I think Apple is right to take its time to see how the
market receives the Samsung watches and the new generation of smart wearable
from Pebbles, Fit bit, etc., before releasing iWatch. Since those companies and
products don’t come with the aura of Apple brand, and Apple has done it before
that it release market disruptive products that are not necessary new, but an
improved version that the market wants. I think iWatch will be another one. Cuz,
I think it is not just a new product per se for Apple, but it will be a carrier
of another lines of new business, be that in health and fitness, security and
identification, games and device control, payment, etc, that branched out of the
iOS eco-system, the sky is the limit.
As a side track thought, personally I really like the touch
ID feature of iPhone 5S, it makes my life easy. I use it and appreciate it much
more than Siri which I rarely use.
Lately, I do think of a scenario that shows the downside of the touch ID.
Friends or just people around an drunken iPhone 5S owner can actually access
his/her phone easily by simply holding his/her thumbs to unlock his/her iPhone
5S. It is actually less secure than before when a password is needed. So, I
guess it would be better for an iPhone
5S owner to turn off the Touch ID feature before going to drink if he or she
doesn’t want to give out whatever on his/her phone to people around him/her in
few hours. Cheers!